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Pro tip: Pretend you are writing to a friend. Marketing emails-especially ones sent in bulk as a “blast”-tend to have indicators that mark them as promotions. This is based on algorithms that account for engagement, content, and sender information. When a person or a business sends a marketing email to their followers, Google scans each email for certain things that determine if the email goes into Spam or one of the three Gmail tabs: the Primary Inbox, Promotions tab, or Social tab. Still, it’s understandable if you want to avoid it, especially since open rates are typically higher from the Primary inbox. About 45% of Gmail users check their Promotions tab daily. The good news is that the Promotions tab isn’t the marketing dead zone that you might fear. Why Do Some Emails Go to Promotions in Gmail? So why aren’t your emails going into your subscribers’ Primary Inbox? We’ve gotten this question a few times recently-surprisingly from established bloggers with big lists-so we put on our research hats and dug in. While the Promotions tab isn’t as bad as the dreaded spam folder, it’s still not ideal for your emails to end up there. Warm-Up Your List After Switching Providers.How to Stay Out of the Promotions Tab in Your Gmail Account + −.Why Do Some Emails Go to Promotions in Gmail?.
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